Welcome to Press Center of the Coca-Cola Sponsorship of the 2010 FIFA World Cup™. To celebrate the 2010 FIFA World Cup™ in South Africa, Coca-Cola has launched a global marketing program as part of the “Open Happiness” campaign and we’re calling on football fans and players from all around the world to get involved. Highlights include the biggest ever FIFA World Cup™ Trophy Tour, a TV advertisment featuring FIFA World Cup™ legend Roger Milla, an innovative interactive campaign, a global TV documentary, the first ever Coca-Cola Celebration Award, a specially commissioned music anthem by up and coming African rapper K’Naan and a water legacy program designed to make a lasting difference in Africa.

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